fbpx
Cyber-wellness Means Cyber-awareRead more Addressing maternal mental healthcare in AfricaRead more Qatar v. Ecuador to kick off FIFA World Cup 2022™ on 20 NovemberRead more Webb Fontaine Announces Launch of Niger National Single Window (NNSW) to Bolster TradeRead more Ethiopia: Loan from United Nations Fund Allows Food and Agriculture Organization (FAO) to Scale Up Fertilizers for Farmers in TigrayRead more How Choosing the Right Printer Helps Small Businesses and Content Creators to Save Time, Maximise Productivity and Achieve GrowthRead more The United States Contributes USD $223 Million to Help World Food Programme (WFP) Save Lives and Stave Off Severe Hunger in South SudanRead more Eritrea: World Breastfeeding WeekRead more Eritrean community festival in Scandinavian countriesRead more IOM: Uptick in Migrants Heading Home as World Rebounds from COVID-19Read more

Netflix ‘actively’ working on ad-supported subscription

show caption
It was revealed last month Netflix was planning to introduce a new cheaper subscription model by the end of 2022./AFP
Print Friendly and PDF

Jun 29, 2022 - 06:45 AM

PARIS, FRANCE — Netflix is “actively” working on building its cheaper, ad-supported deal, the company’s French team said on Tuesday, but added there was no clear timeline.

It was revealed last month that the streaming platform was planning to introduce a new cheaper subscription model by the end of the year that would break its taboo on advertising.

That leak to the New York Times followed news that Netflix had lost 200,000 subscribers in the first quarter of the year — its first decline in a decade.

“We don’t have a precise timeline yet,” Anne-Gabrielle Dauba-Pantanacce, head of communications for Netflix France, told AFP.

“We are actively working on it. It’s a priority — this idea of giving subscribers more options in the context of high inflation,” she added.

Bloomberg reported over the weekend that Netflix has yet to appoint a head of advertising or build a sales team.

The Wall Street Journal said Netflix is actively looking into partnerships with Google and Comcast to provide ads.

There are also tricky questions about where to place the ads.

Should they come only at the start of programming? Or will their teams have to go back through countless hours of content to find suitable moments for an ad break in shows like “Stranger Things” that were never created with ads in mind?

“For now, nothing is decided,” said Dauba-Pantanacce.

In its bid to rake in more cash, Netflix is also looking to crackdown on users who share their passwords with others.

Despite losing subscribers, which led to a tumble in its share price, Netflix remains by far the most popular streaming service in the world with 222 million subscribers.

But they are shared with an estimated 100 million other households that are not paying for the service.

  • bio
  • twitter
  • facebook
  • latest posts

ZONNTECH.COM uses both Facebook and Disqus comment systems to make it easier for you to contribute. We encourage all readers to share their views on our articles and blog posts. All comments should be relevant to the topic. By posting, you agree to our Privacy Policy. We are committed to maintaining a lively but civil forum for discussion, so we ask you to avoid personal attacks, name-calling, foul language or other inappropriate behavior. Please keep your comments relevant and respectful. By leaving the ‘Post to Facebook’ box selected – when using Facebook comment system – your comment will be published to your Facebook profile in addition to the space below. If you encounter a comment that is abusive, click the “X” in the upper right corner of the Facebook comment box to report spam or abuse. You can also email us.